MONTVALE, N.J. – Mercedes-Benz USA (MBUSA) today reported October sales of 18,193 vehicles, its highest month of the year and a 21.3% improvement over October 2008.
“Clearly we’re very pleased with this month’s result and we believe that we will be able to parlay this into a strong fourth quarter and continued increases in our market share,” said Ernst Lieb, President & CEO of MBUSA. “This is validation of the ‘back to basics’ approach we have undertaken in partnership with our retail network, utilizing the current economic environment to strengthen the customer experience and promote the value inherent in our product line.” Lieb said the sales gains for the month were also influenced by a more stabile economic environment relative to last year and to the momentum of the company’s new products — the compact SUV GLK-Class and the new 9th generation E-Class — as well as volume leaders like its C- and M-Class model lines.
The GLK-Class, introduced in January 2009, has outsold every vehicle in its class on a year-to-date basis. The all-new, 9th generation E-Class, launched in late June, recorded sales of 6,071 for October 2009, up 189.4% over October 2008. The other volume leaders for the month were the C-Class and M-Class with sales of 4,122, and 2,370 respectively.
On a year-to-date basis, the company sold 153,606 new vehicles, trailing the comparable period last year by 20.1%.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,433 vehicles in October; a 13 percent increase compared to October 2008 sales of 4,807 vehicles. Year-to-date sales for the MBCPO program are 62,161, a 17.8 percent increase over 2008 year-to-date sales (52,753 vehicles).
SLS AMG gets top attraction at the Frankfurt Auto Show.
The new Mercedes-Benz SLS AMG was the undisputed No. 1 attraction at the International Motor Show in Frankfurt. This is shown by an online public survey conducted in connection with the show by AutoScout24. By a wide margin, the new Gullwing model was voted the most popular among 27 new product presentations. This means that immediately after its world premiere, the Mercedes-Benz SLS AMG has received its first sought-after award in the form
of the Carolina Trophy.
Used Car Prices Going Up
A common conversation I have held over the last 6-8 months has been that pre-owned cars prices have been going up. I recently stumbled across an article written by the Wall Street Journal detailing the exact conversation I have been holding. Below is a copy of the article…
Mercedes Heritage October 2009
Daimler Heritage: Topics for October 2009
October 1889 – 110 years ago:
Gottlieb Daimler and Wilhelm Maybach exhibited their V-type engine and steel-wheeled car at the World Exposition in Paris, which gave rise to the development of the French automotive industry. A Benz Patent Motor Car was also on display at the World Exposition.
Other notable events:
28–30 October 1934 – 75 years ago: Rudolf Caracciola set several international records at the Gyon racetrack near Budapest, driving the Mercedes-Benz W 25 racing car.
24 October 1954 – 55 years ago: Juan Manuel Fangio won the Formula One World Championship in the Mercedes-Benz W 196 R.
October 1964 – 45 years ago: Eugen Böhringer and Klaus Kaiser won the Argentine Grand Prix, enabling Mercedes-Benz to take the title for the fourth time in succession.
3–13 October 1974 – 35 years ago: The new Mercedes-Benz O 303 omnibus model series made its debut at the Paris Motor Show.
October Finance and Lease Programs Updated
The October Mercedes Benz lease and finance programs have just been updated.
2010 Vehicle Ordering Guides Now Available
I just finished uploading the current Dealer Ordering Guides for model year 2010. Click here for the page.
July and August 2009 set sales records for RBM North.
Despite what the news says, the previous two months have been record breaking for RBM North. July broke our record when we surpassed our previous best set in August 2008. We sold 106 new and pre owned vehicles. When August started there was no slow down, just a continued steady pace. With that said we finished with 110 total vehicles.
The successes over the last 2 months are in part to the launch of the new E Sedan and Coupe and increasing popularity of the GLK. In reviewing the MBUSA August sales recap, the S Class was noted as selling over 1000 units for the month. Out-selling the new BMW 7 Series by a large margin.
I believe we will see contined growth with the introduction of our Hybrid vehicles, the new S400 Hybrid and the upcomming ML450 Hybrid. Next year we will see the new E Cabriolet and the SLS AMG. Great times ahead for the Mercedes brand.
September 2009 Mercedes Programs
The new monthly programs are now available please check out the specials page.