Stuttgart – In January 2011, Mercedes-Benz will be launching the new SLK. The agile sports car will feature a new, exciting design, exceptionally high levels of comfort for a roadster, as well as plenty of open-air driving pleasure. At the same time, it will also set new standards for open-top sports cars in terms of safety. The third generation of the trendsetter will make use of a whole host of the latest assistance systems to support the driver, including the drowsiness detection system ATTENTION ASSIST, developed by Mercedes-Benz and fitted as standard; the optional occupant protection system PRE-SAFE®, which is unique in the world; and the PRE-SAFE® Brake, which can apply the brakes autonomously in the event of an impending front-end collision. As such, with the SLK too Mercedes-Benz is consistently and significantly exceeding the requirements imposed by safety standards. Continue reading
Daily Archives: November 24, 2010
Mercedes-Benz Global TechMasters
Team USA Wins Bronze Medal at Global TechMasters!
Breaking News from Stuttgart! MBUSA’s Stars of Service Champions have won third place at Daimler AG’s 2010 Global TechMasters international competition! In addition, Team USA tied Team Germany for the most individual medals earned!
About the Mercedes-Benz Stars of Service Championships:
The Mercedes-Benz Stars of Service Championships is a multi-tiered national competition conducted by Mercedes-Benz USA to identify its top performers in the workshop and customer service business areas throughout the Mercedes-Benz dealership network.
About the 2010 Global TechMasters International Competition:
Every two years, Daimler conducts the Global TechMasters international competition for Mercedes-Benz Passenger Cars to determine which business unit has the best After-Sales team in the world. In November 2010, MBUSA will be participating for the first time by sending the Mercedes-Benz Stars of Service Champions to Germany where they will compete against teams from 13 other countries.
SLS and CLS Voted Top Car of the Year
Stuttgart – The readers of the German trade journal “Auto Zeitung” have voted the new Mercedes-Benz CLS the best model in the luxury segment. Another first place – for the second time in succession – went to the Mercedes-Benz SLS AMG as best super sports car. Both cars received the renowned “Auto Trophy”. Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars, and Dr. Thomas Weber, Member of the Board of Management responsible for Group Research and Head of Development, Mercedes-Benz Cars, took receipt of the prestigious awards yesterday evening at the Meilenwerk centre in Düsseldorf. Meanwhile, the campaign for the Mercedes SLS AMG, entitled “Is it still a car?” was voted the best advertising campaign of the year. Andreas Fuhlisch, manager of Bauer Media KG, presented the corresponding award to Dr. Joachim Schmidt, Head of Mercedes-Benz Cars Sales and Marketing. Continue reading