Mercedes-Benz sales up 25.5% for April 2010

Mercedes-Benz USA (MBUSA) today reported April sales of 18, 228 vehicles, an increase of 25.1%, beginning the second quarter with a 25.5% increase on a year-to-date basis.

Continued strong demand in both the Mercedes passenger car and light-truck categories fueled the sales volume for the month. In the sedan category, the popular C-Class – the gateway to the Mercedes-Benz brand for younger as well as first-time Mercedes-Benz buyers – maintained its lead as the volume leader with sales of 4,624. The 9th generation E-Class continued to exhibit strong momentum with sales of 4,528 (up 152.3%) and the versatile M-Class SUV followed suit with sales of 2,269.

On a year-to-date basis, the company sold 68,794 new vehicles, an increase of 25.5% over last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,755 vehicles in April; a 14.1 % increase compared to April 2009 sales of 6,797 vehicles. Year-to-date sales for the MBCPO program were 27,934 – a 7.6 % increase over 2009 year-to-date sales (25,959 vehicles) during the same timeframe.

Mercedes-Benz – Most Loyal Customers

The recent JD Power Customer Retention Survey shows that Mercedes-Benz has the greatest brand loyalty for returning customers.  The article goes on to say that at a time when most brands lost ground, Mercedes improved its customer loyalty to 67%.  In fact, Mercedes-Benz had the highest score in the 7 year history of the survey. 

Pricing for 2011 E Class Cabriolet Announced

Mercedes-Benz has released the pricing information for the upcoming E Class Cabriolet.  MBUSA followed the pricing structure seen at the launch of the E Sedan and Coupe.  The Cabriolet will not see a price increase over the outgoing CLK Cabriolet.

E350 Cabriolet base MSRP is $56850

E550 Cabriolet base MSRP is $64800.

Please contact me with any addtional questions or to place your order for the new E Cab. 


* Please note this price does not include the dealer destination fee.