For those who live by Consumer Reports here is a snipit of the 2010 Brand Perception Survey.
“Despite experiencing one of the most turbulent years ever in the automotive market, Chevrolet, Ford, and Subaru have benefited from a dramatic increase in overall brand perception among car owners. According to Consumer Reports 2010 Car Brand Perception Survey, all three saw at least a 30-point increase in their overall perception scores over last year’s scores. Continue reading
I can’t tell you how many times I’ve been asked about Consumer Reports reliability ratings for Mercedes Benz, and had to explain away what they said and how they look at things. Well great news!!! In this month’s Consumer Reports, Mercedes Benz had 5 vehicles listed in the Newly Recommended Column. The E350, ML350, S550, SL and SLK. In previous years we got a black eye for putting out a product that wasn’t what it should be, and that is why we were rated so low. As I have continually told all my clients we, as a brand, have come full circle. So way to go Mercedes…keep up the great work.