Mercedes-Benz USA posts best first quarter ever

MBUSA Posts Best First Quarter on Record

Mercedes-Benz USA reported the highest first quarter sales in its history with 72,614 vehicles sold.  Adding in Sprinter (4,624 vehicles) and smart (2,237 vehicles) model lines brings the total up to 79,475 vehicles sold.  The quarter was topped off by March sales of 30,091 vehicles sold up 11% over March 2013.

March sales for the Mercedes-Benz brand were led by the C, E and M-Class models with the E-Class taking the top spot.  The redesigned Sprinter lineup was also up %25.2 over March 2013.

In addition to new car sales Mercedes-Benz Certified Pre-Owned sales were also up %12.5 over March 2013 and up %15.1 for the year to date.

On a side note, BMW closed the gap Mercedes-Benz had for the “Luxury Crown” with a solid March performance.

MERCEDES-BENZ RECORDS THE HIGHEST YEAR ON RECORD

MERCEDES-BENZ RECORDS THE HIGHEST YEAR ON RECORD WITH SALES OF 264,460

MONTVALE, N.J. – Mercedes-Benz USA (MBUSA) today reported 264,460 vehicles sold in 2011, representing the highest annual volume on record with a 17.5% increase over the 225,007 vehicles sold during the same period in 2010. On a month-to-date basis, 28,006 vehicles were sold in December, a 30.4% improvement over December 2010 (21,469).

The all-new sporty C-Class – the gateway to the Mercedes-Benz brand for younger and firsttime Mercedes-Benz buyers – was the volume leader for the year with sales of 69,314, up 17.9% over its year-to-date volume in 2010. The 9th generation E-Class followed with sales of 62,736, and the all-new versatile M-Class rounded out the top three with sales of 35,835. Total diesel units sold in 2011 numbered 14,358, an 85.2% increase over the same period last year.

For December, sales at the high-end continued strong as the 2012 CLS-Class posted an increase of 155.2% for the month. The company also sold 86 of its supercar — the SLS AMG — up 79.2% from December 2010, bringing its year-to-date sales to 722.

Separately, sales of Sprinter Vans also increased by 15.7% in December with sales of 1,595 – bringing a year-to-date total of 16,577 (up 93.7 % for the year).

Sales of the smart fortwo totaled 710 vehicles in December, up 24.6% for the month (compared to the 570 vehicles sold in December 2010). For the year, smart brand sales were 5,208 (compared to 5,927 sold in 2010).