Mercedes-Benz Tops Purchasing Experience for Women
We know that women account for over 50% of all car purchases and initiate or influence up to 80% of them. Each year, Women-Drivers.com tracks thousands of consumer reviews with regards to women’s purchasing and browsing experiences at new car dealerships. These scores are compiled from thousands of reviews written in the 2012 calendar year.
Women-Drivers.com has just released its 2012 report showing top car brands as rated by women. These top brands ranked consistently high with women customers who were very satisfied with the engagement and treatment by the sales person, their overall dealership experience, as well as the financing process.
Mercedes-Benz dealers received the highest ranking among women buyers with an almost perfect score of 4.90 out of 5.00 in the purchase category. Lexus followed second, with the rest of the top five going to Chrysler’s brands. This is quite a testimony to the brand and how well the in-store buying experience is for their women shoppers.
Mercedes-Benz dealers also scored the highest in “browsing experiences”; scoring 4.50 out of 5.00 from women customers who went to a dealership but did not purchase that day. The higher the dealership’s browsing score, the higher the probability that women will return there to purchase.