Women car buyers influence 85% of of all new car or truck buying decisions. Three out of 10 women are apprehensive about their car dealership visit when buying a car. In fact, 20% feel overwhelmed. Top rated dealerships get the critical importance of establishing trust with their female clients the moment they walk onto the showroom floor or reach out digitally. If rapport and respect can’t be established, she will purchase a vehicle elsewhere.
Here are the top 20 brands based on the current Women Satisfaction Index (WSI) from January through June 2014. Mercedes-Benz is a top of the list with a near perfect score.
- Mercedes-Benz – 4.98
- Volvo – 4.96
- Lincoln – 4.89
- Dodge – 4.88
- Mitsubishi – 4.87
- Chrysler & Jeep – 4.86
- Buick – 4.84
- Volkswagen – 4.83
- Lexus – 4.82
- Chevrolet – 4.80
- Ford – 4.79
- Audi – 4.78
- Toyota – 4.74
- Mazda – 4.72
- GMC – 4.71
- Honda – 4.70
- Hyundai & Nissan & Subaru – 4.68